SEO Blog – Asia SEO Blog

On the subject of popularity — we consider it vital to long-term ranking. The objective is this: if you get a site to link to you then you gain popularity points. If that site has a lot of quality sites linking to it and it links to you, you get a lot of points, but if that site has few sites linking to it, you get only a few points. As such, a link from Microsoft.com would be worth more than a link from personal homepage.

In essence, if enough quality sites link to you your site becomes a quality site by association. So you want the best sites, not the most, to link to you. Likewise, if you link to other quality sites then your site is assumed to be a quality site by association. However, the sites must be covering the same topics as the linking page in both directions. All other links are ignored. And do not bother to buy hundreds of URL’s and cross link them. The search engines can locate them and filter them out faster than you can submit them.