SEO Blog - Asia SEO Blog

If you run a website or an online business, you know that traffic is very important to your website. You need traffic to grow your website and generate online revenue. Search engine optimization (SEO) can send you quality targeted traffic that you need to make money online. So, it is traffic-generation you should consider using.SEO involves optimizing your website for the main keywords you want to rank for and building as many relevant backlink as possible so that your website can reach top ten in search engines.

When optimizing your website, the important elements you need to pay attention are the title tag, meta description tag, meta keyword tag, keyword density in your content and… You got to make sure your primary keywords are included into these elements so that the search engines know what keywords you want to rank for. Website optimization wouldn’t take you much time. You can complete it within 1 to 2 days.The harder task is building relevant backlinks to your website. You must be willing to learn most of the link building methods and put them into action to increase your backlinks. Some of the free methods you can use immediately to grow your backlinks are article marketing, social media marketing, directory submission and writing guest posts.

You are going to need to work hard to get enough backlinks that will push your website to the top in search engines.

Search engine optimization is the process of maximizing the ranking of you site in search engine listings. The most important factors to consider to achieve a high ranking are: the keywords you use, your title, your description, the text of your site, and the links others provide to your site.
To begin selecting keywords, consider what words and phrases the people you are trying to reach will be searching on. When placing keywords in your keyword tag, it is best to use phases rather than single words. Almost all single words are in very widespread use, thus will not tend to produce high rankings. Keyword phrases can be better tailored to your business. Also, since phrase searches produce fewer results, people are more likely to search on them. It is also a good idea to produce a list of keyword phrases for every page of your site. If you must include difficult to spell words, it is a good idea to include some common misspellings of these words as well.
The title is just as important, if not more important, than your keywords. Most search engines place the highest level of importance on the words found in the title when calculating the ranking. You should place your most important keyword phrases first in your title, as some search engines limit the number of characters you can use. Make your title a readable sentence, as this is the first text that will appear for your listing on the results page. One thing you should avoid doing is simply listing keywords. This could be regarded by the search engine as keyword spamming, and may lower your search ranking, or even get your listing removed from the site. As with keywords, it is a good idea to give each page a unique title.
In your description you should once again make use of your best keyword phrases. In this case, you can use more of them, since search engines will give you typically around 1024 characters for the description, while they will give you only around 50 to 80 for the title. Again, place your keywords as close to the beginning of your description as makes sense.
In the text of your site you should make use of, yes, you’ve guessed it, your keyword phrases. Also include any text you have used in other tags, such as meta tags, alt tags, and headings. Having a lot of content helps as well. A minimum of 200 words per page is recommended. Having many pages of content also increases your rankings.
Having many other sites link to you is another good way to increase your search rankings. Both the links themselves and the increase traffic which results will help. Also, having bloggers link to your site is a good idea.
Although these practices will boost your rankings, there are certain design elements that can interfere with your search rankings. These include frames, dynamic URLs, Flash, using image maps for navigation, and using javascripts for navigation. Also, there are certain practices that search engines regard as spamming, and these practices will get you permanently removed from the site. These include using keywords in your meta tags that do not relate to the content of your page, using multiple instances of the same tag, and listing keywords in the text of your site.
This is just the briefest introduction to search engine optimization. One book available on this topic is Search Engine Visibility, by Shari Thurow. Software packages that can assist you with SEO tasks include Bruce Clay’s SEOToolSET and Web CEO’s Web CEO. If you prefer to have someone else do your SEO for you, Marinerblue is ready to help you for free with your .ws domain.

Author : Matt Canham

Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I’m totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google.
There are two main solutions for this goal:
- Finding links on our own, not spending money.
- Buying text links (backlinks).
1. Finding links on our own, not spending money

*Methods in this solution include:
- Find relevant, quality websites and request for link exchanges.
- Submit to quality directories.
- Submit testimonials on websites where you have purchased any services or products.
- Write articles or posts to submit to other websites, blogs, press and forums.
*Pros in this solution:
- No money.
- Robust, stationary links.
- Accepted by search engines.
*Cons in this solution:
- More time and efforts.
- Two-way links (reciprocal links).
- Difficult to determine the time to achieve goal.

*References for this solution:
- Link Exchange programs: linkalizer.com, linkmarket.net, freelinkcentral.com
- Automatic link exchange programs: belinked.info, onewaytextlinks.com, build-reciprocal-links.com, linkdash.com
- Quality Directories: businesspages.org, a2z-free.com, alphabiz.org
- Article Directories: goarticles.com, articlealley.com, article99.com, ezinearticles.com

*Tips:
- You can find more sites for link exchange from studying your competitors’ link popularity. Use search engines to perform this check, the keyword in many cases is: link:your_competitor_url.
- When visiting some directories, pay attention to Directory category. You may find the others directories there. For example, in Directory category of businesspages.org, you can find some other good Australian directories.

*Estimated time: 2 months

2. Buying text links

*Methods in this solution include:
- Buy text links (backlinks) directly from sites (in case they don’t accept link exchanges)
- Buy text links from text link brokers.
- Buy text links from link auction sites.
- Pay fee to be included in big, quality directories (Yahoo, Overture, LookSmart…)

*Pros in this solution:
- Less time and efforts to get links.
- One-way links (better than reciprocal links)

*Cons in this solution
- Money. We must pay fee every month (or year) for some links.
- Buying text links (many in the same time) from text link brokers isn’t encouraged by search engines. They can penalize us.
- Some links are volatile (not permanent).

*References for this solution:
- Advertising on sites: iwebtool.com/pagerank_checker (PR5 - $10.00 per month)
- Text link brokers: textlinkbrokers.com (5 Permanent Links PR0 – PR4: $175 /month), textlinkpopularity.com (10 Links from PR 3 Pages: $150 - Pay only once for permanent links - no recurring charges)
- Link auction sites: linkadage.com
- Big, quality directories: Yahoo! Directory (1 link - $299/year - your site will be reviewed first)

*Tips:
- When buying links from brokers, be sure that you can preview the pages in which your link will be included. Besides the PageRank, there are other factors to take into consideration such as: relevant links in this page, how many links in that page, whether your link is static, …

*Estimated time: 1 week (some directories need more time to review our request)
3. Conclusion:
It seems that the goal of 50 backlinks with PageRank greater than 2 for new websites is not an easy one. Improving link popularity is a long, patient but obligatory process. It’s up to you to decide which solution is better or the combination of these two ones.

Author: Mike Pham