SEO Blog - Asia SEO Blog

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1 )  Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned  in terms of placement, and design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).

Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?

Google data centers represent different locations where google is keeping their servers for protecting their system from possible overloading. In others words, a user from Romania will be served by a different server that a user from California, even they type the same url of http://www.google.com !!!How come they do this?! By entering www.any-domain-name.com into your web browser will take you to one IP address. (www.any-domain-name.com representthe domain name, the address of the website , and the IP address,represent the physical adress of a real computer. [Actually every computer on the internet has an IP address, including yours, but not every computer must to have a domain name pointed on it's IP, but this is another story! ] )
How do you see what’s your current google data center?!Very simple! Just click on Start —> Run -> write : “command”(without “” of course and write down ping www.google.com in the black screen that’s appearing. You will be able to see the IP address of yourcurent google data center.
Sweet.
Why should I care about using different Google data centers?!
Some datacenters are updating faster then others, some data centers may contain different results from others, some data centers have “fresh meal” , so Search Engine Optimizers can quickly see more the results of their efforts.
How do I set up my default Google data center?!
Now, you will only edit your HOST file!
In Windows 98 the file resides in C:\Windows\hosts
In Windows XP it is in C:\WINDOWS\SYSTEM32\DRIVERS\etc\hosts
So if you have Windows XP, go to Start —> Run , and write down this :”notepad C:\WINDOWS\SYSTEM32\DRIVERS\etc\hosts ” and press enter!
Okay, now add this lines on the end of HOSTS file:
216.239.53.104 google.com
216.239.53.104 www.google.com
Now go to , Start —> Run , write : “command” (without “” !!!) ,and press enter! write down ping www.google.com and press enter.You will see that the returned IP it’s 216.239.53.104.
You may now delete those 2 lines, and replace them with :
66.102.9.104 google.com
66.102.9.104 www.google.com
Now ping again the www.google.com and see what IP you have.
Now let’s pass in something more advanced, maybe you will want to change the google datacenters 100 times a day , so you may wish to add some virtual domain names , like :
216.239.51.104 result1.google.com
216.239.57.104 result2.google.com
216.239.59.104 result3.google.com
216.239.51.104 www.result1.google.com
216.239.57.104 www.result2.google.com
216.239.59.104 www.result3.google.com
Try to access result1.google.com in your web browser to see about whatI am talking about , and result2.google.com , etc , you may also ping them.
Here is a cool list of Google data centers you may wish to add :
216.239.37.99
216.239.39.104
216.239.51.104
216.239.51.105
216.239.51.147
216.239.53.104
216.239.57.98
216.239.57.99
216.239.57.104
216.239.57.105
216.239.59.99
216.239.59.104
66.102.7.99
66.102.7.104
66.102.7.147
66.102.9.104
66.102.9.99
66.102.11.99
66.102.11.104
66.249.93.99
66.249.93.104
64.233.179.99
64.233.179.104
Just add them one by one, and call them however you want.
For Example :
66.102.9.104 www.google.asiaengine.com /// if you wish so
66.102.9.104 google.asiaengine.com
Feel free to also modify the hosts files for others domain names asweel.
The host file may also help you to access your web server while you didsome DNS chanes (You won’t nead to wait for those 48 hours)
For example, if I changed my www.asiaengine.com to anather hostingprovider, that are hosting my websites on websites on : 209.188.92.116 I will do :
209.188.92.116 www.asiaengine.com
209.188.92.116 www.asiaengine.com

Google has come up with their last page rank update of the year 2008 today! Unlike their previous PR updates, this time around Google has been more or less soft on most domain main (or home) pages as many of them retained or even improved their ranks. Hence the PR update this time has been a good New Year gift for many a blogger.

Google PR update is really something that most bloggers and webmasters look forward to and dread about. PR essentially means money and visibility for bloggers (Perhaps it means nothing for the common - today when I searched the All-Acronyms site for the short-form PR, I was surprised to learn that it didn’t exist there amongst 344 possible definitions for PR. I, in fact, submitted it there immediately). Anyway, as for D$, there was no change in the homepage PR, though I was expecting a PR4 this time. But as I maintained earlier, one has to dig into more details than just the home page PR.
Read the rest of this entry »

Here is an SEO myth that has not really been proven one way or another yet. The myth is that having links from the same class C IP address will not help you. If you don’t know what I am talking about here’s how you breakdown an IP address.

AAA.BBB.CCC.DDD

So where the CCC is that number needs to be vary. The reasoning behind this is that someone could get web hosting and put 1,000 different sites on it and then link them all to one site trying to gain its link popularity. So the search engines put an end to that by using the IP of the sites to calculate how much weight to give the link.

There are quite a few people that don’t believe that this myth is true just for the simple fact of how popular shared hosting is. If this myth is true then all those sites on the same shared hosting server cant help each other out with ranking.

There is some evidence that can prove this myth though. I have followed many discussions on this topic and have seen some results that make me a believer. The results basically just prove how a site with far less links can out rank a site with a ton more links. This is because the site with less links has a ton more different class C IP’s links than the one with just more links.

Like I said I am a firm believer in this myth and I don’t even like to refer to it as a myth but until proven beyond a doubt I will call it that just to make people happy. So when you are doing link building be sure to check out the IP address on where your link will be placed in order to make sure your link will pull the most weight.

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma. This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English…

AdWords

See ‘Sponsored Links’.

algorithm

A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

article PR

The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website’s search engine ranking and Google PageRank. (In this sense, the “PR” stands for Page Rank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you’re proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the “PR” stands for Public Relations.)

article distribution lists

User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also ‘article PR’.

article submission sites

Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also ‘article PR’.

backlink

A text link to your website from another website. See also ‘link’.

copy

The words used on your website.

copywriter

A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.

crawl

Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

domain name

The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.

ezine

An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.

Flash

A technology used to create animated web pages (and page elements).

free reprint article

An article written by you and made freely available to other webmasters to publish on their websites. See also ‘article PR’.

Google

The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Google AdWords

See ‘Sponsored Links’.

Google PageRank

How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can view the PR of any site you visit.

Google Toolbar

A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).

HTML

HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.

Internet

An interconnected network of computers around the world.

JavaScript

A programming language used to create dynamic website pages (e.g. interactivity).

keyword

A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.

keyword density

A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

keyword phrase

A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.

link

A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.

link path

Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links. (See ‘Link paths’ on p.21. for further information.)

link partner

A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.

link popularity

The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site’s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

link text

The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

meta tag

A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

natural search results

The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

organic search results

See ‘natural search results’.

PPC (Pay-Per-Click advertising)

See ‘Sponsored Links’.

PageRank

See ‘Google PageRank’.

rank

Your position in the search results that display when someone searches for a particular word at a search engine.

reciprocal link

A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.

robot

See ‘Spider’.

robots.txt file

A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more information.)

Sandbox

Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

SEO

Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word.

SEO copywriter

A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

search engine

A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.

site map

A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.

SPAM

Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.

spider

Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

Sponsored Links

Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).

submit

You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.

text link

A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.

URL

Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.

web copy

See ‘copy’.

web copywriter

A ‘copywriter’ who understands the unique requirements of writing for an online medium.

webmaster

A person responsible for the management of a particular website.

wordcount

The number of words on a particular web page.

World Wide Web (WWW)

The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.

Are you finding it difficult to keep track of your site’s performance in the search engines? Aside from having to download software that offer to keep track of your website’s SEO performance, Google now has a newly integrated service especially for SEO people out there concerned with their web site’s performance. This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site’s success on organic and paid search results. Google Analytics gives you better understanding on how your web site’s web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.

You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects. True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences.

Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.  Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.

Google Adwords is an equally powerful service for placing your web site in search results based on certain key words related to your site. Google Adwords take note of your major web site’s key words and efficiently guarantees that your web site appears in search engine results.

Google Analytics was once named as Urchin visitor tracking by Google. It was last November 16, 2005 when Google renamed this service into Google Analytics. It is free for everyone’s use and those who have signed up during its early stages are offered with a completely new set of significant and consequential information regarding your web site visitors.

Still, those who are late in signing up for this service can wait until Google offer new sign-ups to the Google Analytics system.

Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URL’s that facilitates the web site visitor tracking mission by Google Analytics.

Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:

1. Its functionality equals most expensive visitor tracking services, even if it is free.

2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads

3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.

4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.

5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.

6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.

7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility

8. You can even track other non-search-engine marketing media

9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.

Like most search engine services, Google Analytics has its own advantages and disadvantages.

• Its setup is very straightforward. You do not have to waste time waiting for results

• It is quite flexible, provides great solution and a wide range of significant and valuable reports

• You can login once and track multiple sites. You have more than one web site to track.

• Google tracking makes it possible to track campaigns even on other media

• You need not be confused of the A/B ad testing

• Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious

• You will get In-depth reports on site navigation of users you never dreamed you could have

• It also has Ecommerce tracking features

However, Google Analytics package falls behind two very important features most search engine marketers need. This is the ability to track down individual user activities and trace activity back to an individual user level. Another is the ability to track fraudulent online activities so as your site will be safe from it. Even if there are the eCommerce tracking features, it cannot completely provide this important tracking capability.

The free web site analytics solution, is Google’s statement regarding their supremacy among other search engines.

Article discusses Google Analytics and how powerful it can be to marketer’s keeping track of their site’s performance in the search engines.

With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).

Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.

One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings.  In guidelines from Google, they mention write your pages for the users, not for the search engines.  This statement alone, is a little prediction of the future of what is coming.  And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.

Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.

In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.

One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting.  We’ll this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank.  This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.

Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future.  Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.

a.  Keyword Meta tags.  This tag alone is open to elimination due to the common abuse methods such as keyword stuffing.  Most major search engines generally ignore this tagline currently.

b.  ALT tags are another tagline that is just in the beginning stages of being eliminated.  Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results.  Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.

c.  The two Meta tags that will gain in importance will be the Title tag and Description tag.  A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy. I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method.  Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant. In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.

Every web surfer has encountered the dreaded 404 page not found error message.
The generic error page is horrible to look at and it does not encourage web visitors to explore more of your site.Imagine being able to setup a custom error message page that looked good, told the visitor what had gone wrong and then suggested some alternative links to other locations on your site, such as the home page, sitemap or even a search page.

If the visitor wanted to, they could then visit other parts of your site.It is very easy to setup a custom 404 error page (The 404 error is the error number returned when a page or directory is not found on your site). The easiest way to redirect visitors that encounter a 404 is to either send them to your sites home page or to your sitemap page We do this by placing a one line of code in your websites .htaccess file

ErrorDocument 404 /sitemap.html

This would redirect all 404 error messages to the sitemap page.

The path to the page you want to display, must already exist on your web server, otherwise the web server will tie itself up in a never ending loop.
The full path to the error page must be specified and it must be relative to the root path of that account (remember, placing a / at the front of a file name or directory specifies that it’s relative to the root directory).

To make a custom error page, simply create a page using your favorite webpage editor such as MS FrontPage or DreamWeaver. The page can contain anything you wish, such as images, links etc. Save the file as something easy to remember (such as 404errors.html)

I would then suggest you make a directory directly off your /public_html/ folder and call it “error” and place your error files in here.

This would now mean that your .htaccess command line would now look like:
Error Document 404 /error/404errors.html

Now whenever a 404 error was generated on your site, your custom error page will be displayed, and keep your web visitors happy.

In the upcoming article, I will expand on this idea, and show you how to you can receive an email notification that a 404 error has occurred on your site. It will tell you what caused the error, and the offending page. Allowing you to try and fix all broken links leading to your site.

If you run a website or an online business, you know that traffic is very important to your website. You need traffic to grow your website and generate online revenue. Search engine optimization (SEO) can send you quality targeted traffic that you need to make money online. So, it is traffic-generation you should consider using.SEO involves optimizing your website for the main keywords you want to rank for and building as many relevant backlink as possible so that your website can reach top ten in search engines.

When optimizing your website, the important elements you need to pay attention are the title tag, meta description tag, meta keyword tag, keyword density in your content and… You got to make sure your primary keywords are included into these elements so that the search engines know what keywords you want to rank for. Website optimization wouldn’t take you much time. You can complete it within 1 to 2 days.The harder task is building relevant backlinks to your website. You must be willing to learn most of the link building methods and put them into action to increase your backlinks. Some of the free methods you can use immediately to grow your backlinks are article marketing, social media marketing, directory submission and writing guest posts.

You are going to need to work hard to get enough backlinks that will push your website to the top in search engines.