June 13th, 2010
A next-generation architecture for Google Algorithm!
It has been almost a year since Google caffeine was being lunched according to Google official blog it was being the first step in a process that will let Google to push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.
It seems that Google is ready to go live on its data centers base of completion of a new web indexing system which is called Caffeine since Google officially announced on 6/08/2010 after almost a year of testing of all aspects of its new indexing and the other dimensions for its new search engine indexing system.
It is being developed with more accuracy Google Caffeine provides 50 percent fresher results for web searches than Google last index, and it’s the largest collection of web content Google has ever offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. That is sound a good promising by Google!
Lets take a close look How Caffeine works and what is the major differences between the old indexing system and the new one?
Looking to the old index system there were several layers, some layers were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, later Google analyze the entire web, which meant there was a significant delay between when Google found a page and made it available to people .
With regards to new indexing system at the first glance it appears that Google caffeine is being developed to analyze the web in small portions and update its search index on a continuous basis, globally. According to Google every second Caffeine processes hundreds of thousands of pages in parallel. it was being built with the future in mind !! it is being designed to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.
How would the new Google indexing system effect the current SERP and the Google’s heart of calculation system which is called page rank is what we are going to view soon!
Written By Shahram Azin http://www.asiaengine.com/
January 2nd, 2010
It seems the process of Google backlink calculation is over now and the final step which is PR updating is in progress to appear on Google toolbar! While Google still ignore to show the real numbers of backlink through direct query on its data center, but! it is significant moves on its latest update given more weight by its backlinks calculation system to relevant content sharing among sites as well as emphasizing on its calculation to be given to high PR site ( Above PR 3 ) with over 2k pages recorded on Google !
Base on what I have seen so far the PR on Inner pages for sites with numbers of outbound links are being dropped ! In deed sites or blogs being participating on links exchange or links trades market being targeted by Google in this update while sites with less or no outbound links are getting or improving PR on Inner pages not base as a result on having anchor text through other sites linking to inner pages but! rather through building natural incoming link to the home page.
What about the SERP positioning? there are some changes taking a place on Google SERP with regards to the backlinks process and PR right now , sites with more content and pages indexed as well as higher PR are given the authority over the smaller site or new site . Once again ! Do not get me wrong! PR is not just the main factor but it still exist on Google ranking system unlike some people have been trying to ignore it !
Article Written By Shahram Azin http://www.asiaengine.com
December 21st, 2009
Link building is being considered as one of the primary SEO solutions that assist in providing top search engine ranking; it improves visibility to a website as well as link building is probably the most important factor in generating web traffic, you have heard of people saying content is king though that statement is accurate, content alone would not be enough. What’s required is link building along with quality content. Always bear in mind the fact that well-written businesses review that is rich with professional information not only helps in enhancing the web traffic but! Also improve web page visibility. With this regard there is no better solution than rich Article writing when it comes to build the high profile outbound links base on your industry targeted keywords, Article marketing can generate substantial numbers of natural inbound links, a side from that it will also bring you traffic through the solid link building . That’s how it works, articles submitted to online article directories are being downloaded by other webmasters, bloggers and posted to their website, as well as ezines and newsletters, As a result site will receive numbers of natural back links making it a more valuable process overall. It generates traffic from the article directory and it helps your site appears in search engines allowing it to be more visible. Imagine being in the first page of a search engine for a targeted keyword!
But! that’s just a part from what you are going to achieve through high rich articles content, it is not only limited to drive targeted audience to visit your site but also spreading the word about your company, or the services you provide on the world wide web . Through building a network of links structured using relevant sites under appropriate search terms, without a doubt you are going to achieve the benefits of improved search engine rankings. A side from all mentioned above, there will be impressive boast to site Page Ranks due to being recognize receiving back links from an authority network! There should not be a question which many high ranking article directories consider as an authority site in view of search engines as a result of aged and massive numbers of content as well as inbound links!
That is what Link building through articles publishing is considered as one of the most widespread SEO strategies used nowadays, It is a primary technique for many SEO specialists, and is certainly a way than can be attempted by the non experienced marketers, or those with access to limited resources.
Author: Shahram Azin
December 21st, 2009
It is imperative to make certain that your website is optimized for the search engines, but at the same time it is important not to forget the prospect of just who you are essentially seeking to attract – site visitors are not search engine Bots, they are human beings who are like me and you, visiting site to buy or having inquiry about your products and services or searching, with this regard whether we write content or placing keywords we should consider to not forget that point using spamming words over and over in order to attract the Bots not only might banned your site But ! It will reduce the sell!
When optimizing your site, you should make certain of some aspect that the content not only should include the most important key phrases of your products in the search and appearing at the top of SERPS, but that it should make” sells”. Whether this sale is a term to action by your site visitor, like call us now, sign up to our newsletter, getting the RSS feed from blog, or it encourages the website visitor to look further at your products, buy, offer or recommend to a friend, the real value of SEO is not only to use every available sources to bring traffic to your site but to make sure website is being optimized not for Bots but for real visitors, you should always keep bear in mind that each visitor to your site whether they arrive through a search engine query or through a Pay Per Click (PPC) campaign or link seeking answers to their questions or research , we do know that with billions of pages floating on the world wide web they will decide to stay or leave your website within 10 seconds or even less , It is not an easy task to convince them that they are in the right place if you have any spam looking content which it is being designed to please the Bots!
Furthermore! What you have to take under consideration is that website visitor directed to the information they are searching for, it is very crucial time as mentioned above they decide to stay or leave within 10 seconds, this is where the creation of landing pages are designed to take care of the issue, to put the precisely results base on visitor’s query on the search engines or Pay Per Click (PPC) campaign that is what the landing pages should be specifically optimized in content base on setting keywords destiny in order to turn every single visitor to stay on the site as well as considering the importance of a single call to action rather than a cluttered page which it confuses the website visitor. It is time to have one call to action on each landing page like fill out a feedback or contact form, take part in a poll, download a white paper, sign up to your mailing list?
But! What ever you choose you have to be certain that there is only one call to action on each landing page and not more! One call to action is also useful to track conversations
as well as results.
Author: Shahram Azin
December 18th, 2009
It has been years of discussion by many SEO around the globe that Google is shifting its direction where is no longer rely on PR on the Google serp calculation, some even stated the PR is dead! What does this mean for Google Page Rank which lies at the heart of Google’s search algorithm? And why they should call it (The Heart) of Google sophisticated ranking system on the first place?
I have been watching closely the Google dance within the last two years , unlike those SEO who believes PR has no value in serp any longer! Saying Google’s Algorithm is shifting its direction leaving the PR alone with (no value)! I should emphasize here that Google has not moving its direction from the Heart of its main base calculation system but rather to changing its strategy base on two important issues which I describe on below.
A) Google has been trying to bring the search result with more relevancy , forcing the big players ( the bloggers ) to follow the new rules of the game , At the new stage , the SEO marketplace people should concentrate of relevancy of the clients sites content while heading to build the high link popularity range for their clients site but not just PR ! That is What I called it (The Google’s New Order), It is going to be very hard for the big players now to focus on relevancy and visibility on one side , while holding to their high value PR on another !
B) Less weight for irrelevant back links. YES! This time there are filtering to remove / weight less to back links which are irrelevant (THATS WHY YOUR SITE ARE LOSING ITS PR ) , but ! does The Google’s New Order effects on serp at the same time ? Yes ! It does , it is not only pulling the PR down but serp is under new process of Algo, at the same time the new Algo is targeting sites paid links, but not all sites which has experienced the drop sell or buy links except big players, (large blog networks) ! Learn and follow me if you want to be there. At the end, Google has just slapped their biggest fans. Yep, but the main question still stands for many: Does Keywords in back link anchor texts and page rank matter anymore?
I should say, Yes! Of course but it depends how much your link relevant is on the view
Of the Google’s New Order!
Article Written By : Shahram Azin
December 9th, 2009
Companies and businesses have evolved from person-to-person promotion to television commercial ads. Since marketing and sales are done even online, these sites are venue of product and money exchange. Your company can benefit more from this if your site is on the first page of the search engines like Google and Yahoo. But how can you bring your site to that situation? This is through the help of UK SEO Company.
Methods Used by SEO Companies
Different UK SEO Companies have different methods for search engine optimization. Here is a list of some of these methods:
Extensive reporting and Analysis
Market and competition examination
Link building/ building link wheels
Social media marketing
Online press release
Hand in hand with other strategies and methods that can be used in Search Engine Optimisation, Link wheel’s aid your website to be more seen and detectable by the search engines. Link wheels give your site a bigger possibility of being in the front page of every search engines through the help of links. Linking your site to many other articles and sites in the web would help your site be popular and prominent.
Press Release Distribution
UK SEO Company uses the strategy of press release to add to your site’s publicity. Press Release distribution, like press release submission is one of the ways in adding up to your site’s exposure. The process of sharing out information and details of your site through links attached to other sites and emails help in breaking through the heavy competition of press releases. This would be of help in giving your site a chance to be noticed more by viewers and luckily, by journalists and writers for further acknowledgment.
More used in blogs, comment posting is a strategy used not only to make your site more appealing to the viewers and the searchers but also be more linked to other sites and articles. Comments usually help sites be recognized through the number of posts and the links that each post brings. This strategy would eventually lead to bringing your site near if not on the top of the Page Rank.
Press Release Submission
Online Press Release is a very relevant tool if you want your site to be known by viewers and customers. And Press Release Submission is one of those tools used by UK SEO Company.
Press Release Submission, like press release distribution, is a strategy in creating branding and increasing traffic in your website. It usually offers HTML codes in press release for search engine optimization of your site and helps to get one way text link to deep web page.
November 2nd, 2009
Getting success on the internet isn’t just about keeping learning how to earn money online so that you know the best strategies. You must also avoid doing the costly Internet marketing mistakes.
The biggest mistakes most internet businesses make are using free websites. Free websites have banners and ads on each site, which is exactly why the site is free to the consumer. The banners and ads are to attract the attention of the website visitor to those services. This is distracting since it takes the user off the original website and they lose focus.
With the banners and ads all over the free website, it looks unprofessional which defeats the purpose of having a website completely. Web sites should always look professional. They need to be easy for the site user to navigate. The banners and ads complicate the navigation of the sites. Remember to always think about the site user, keep the website user friendly.
The domain name for the free website is too long and cumbersome for people wanting to locate the site. An example of such a domain name is: www.hello.com/usernameofsite/blahblah/index.html.
Now that is confusing to have to type into the window directory for a website. To the everyday internet user a domain name as the example signifies an unprofessional site and is usually avoided completely. A domain name such as www.mytown.com is far better and presents a professional site.
Free websites have limited storage space as well as limited options including email addresses for the site owner. This limited storage space means no room for growth of the business in the future. Why build a website when in the future you will have to change to a better web host that has more of the options you need including more storage space and email addresses?
Another problem with free websites is the reliability of their hosting server. Since the sites are free, it is known the server has to be a low quality server and will have issues providing continuous uninterrupted service to the websites. Also, why even bother to fix the server when it is down when there is most likely limited funds to run the hosting service?
Yes, there are many reasons not to use free websites but the most important ones have been discussed. To use a free website for a true professional business is not the answer to saving money. In the end after all of the headaches of the server going down or offline, losing business due to poor service of the server host, and the banners redirecting the site visitor; it is far better to pay the money for a site to be hosted with better guarantees and performance.
For a small fee, as little as $10 a month, a professional websites are available. The minor expense far outweighs the negative options of the free site. Any business wanting to have a professional site needs to invest in a professional web hosting service. Do not lose customers, money, or precious time for the business.
March 22nd, 2009
Do you use the internet on a regular basis? If you do, there is a good chance that you have heard of websites like MySpace, FriendFinder, Classmates, or Yahoo! 360. What do all of these websites have in common? They are known as social networking websites. Social networking websites, over the past few years, have rapidly increased in popularity, so much that many are wondering why.
If you have used a social networking website before, it is likely that you are already fully aware of their popularity and the reason for popularity. There is just something about these websites that draw in millions of internet users. With a wide variety of different social networking websites available, there are a wide variety of different reasons for their popularity. One those reasons being the ease of use.
Social networking websites are, for the most part, easy to use. Most sites are easy to navigate. In fact, many require little knowledge of the internet. In addition to being easy to navigate, social networking websites also make it easier to meet new people online. There are many internet users who would love to make new friends online; however, that can sometimes be difficult do. Without social networking websites, you would have to connect with internet users, often in chat rooms, and learn about their interests before deciding if you would like to consider them your “buddy.” Social networking sites allow you to learn information about another internet user before ever having to make contact with them.
Another one of the many reasons why social networking sites are popular is because many are free to use. In fact, the majority of social networking sites, such as MySpace and Yahoo! 360, are free to use. Despite being free to use, many websites require that you register with them. This registration will not only allow you to create your own profile or online webpage, but it will also allow you to contact other networking members.
Although most social networking websites are free to use, there are some that are not. Classmates is one of those websites. Many of these websites give you a free trial period or a free membership. That membership can be used to help you determine whether or not the website is worth paying for. What is nice about paid online social networking websites is that many can be considered exclusive. Since most internet users would not want to pay for something that they can get for free, most paid social networking sites are limited on the number of members they have. This may work out to your advantage because it tends to eliminate those who create fake accounts or aim to cause controversy online.
Social networking websites are also popular because they come in a wide variety of different formats. Websites like Yahoo! 360 and MySpace focus on a wide variety of different topics. This means that just about anyone can join. However, there are other social networking sites out there that have a particular focus. These focuses may be on a particular religion, political following, or hobby. Most specialty social networking sites restrict the individuals that can participate in their network; thus, making your experience more enjoyable.
Finally, social networking websites focus on meeting new people, especially online, but over recent months, many have started including additional features only available to their online members. Many social networking members can receive their own free webpage, get free access to popular music videos, a free blog, and much more. Although social networking websites are popular enough to bring in members on their own, these additional features are, in a way, providing internet users with an incentive to join.
Mentioned above were a few of the most popular social networks that could be found online. Those networks included MySpace, Yahoo! 360, and Classmates. If you are looking for additional social networking websites, you should easily be able to find some by performing a standard internet search.
March 22nd, 2009
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
March 22nd, 2009
Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.
For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.
So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved. Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.
Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.
Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.
Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.
Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.
Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.